ABOUT US
Lumeng Construction Machinery

ABOUT US

Company Profile

Qualification

Strategic objectives

Development planning

Strategic objectives

The company always adheres to the core values of "humanities, technology and learning", always adheres to the market-oriented, science and technology as the support, honesty and trustworthiness as the fundamental principle, constantly improves the technical strength, provides optimized solutions for customers, and is committed to becoming a well-known domestic supplier.
Carry forward the enterprise spirit of "pursuing excellence and creating perfection", adhering to the business philosophy of "people-oriented, sustainable management", adhering to the talent strategy of "unity, harmony and common development", and forming cost strategic advantages by improving the level of production and R & D technology and improving the management system; Build differentiated competitive advantages through clear product market positioning, stable marketing channels, and unique and efficient sales management system.
1. Overall objectives
Adhere to the development route of medium and high-end products, continue to improve the status of the industry, expand the scale of marketing network, establish a multi-channel and multi-level comprehensive marketing network system of large group network and international trade network, improve market share and market position, maximize brand value and channel benefit, and develop the company into an enterprise in China's drilling industry.
2. Brand objectives
Based on the existing company brand, do high-end products, tree high-end brand. The long-term brand strategy goal is to become an enterprise with domestic shadow power. Strive for new breakthroughs every year, new developments every year, and new contributions to the industry every year, and finally achieve long-term brand strategic goals.
3. Marketing Network Objectives
Establish a multi-channel and multi-level integrated marketing network system with three major sectors (large group network, dealer network, and international network).
4. Management objectives
Introduce and implement a management system based on quantitative management in stages.
Long-term strategic management is of great significance to the long-term survival and development of the enterprise. Therefore, according to the specific situation of the company, the following development strategy has been made:(2022-2030) The enterprise development goals are as follows:
1. Take the market as the starting point, rely on government support, talent advantages, technical advantages, and network advantages, and strive to expand business and form the core competitiveness of products.
During the 2.2022-2025 period, the national network business interaction. Form a regional service system with Linyi as the core. At the same time strive to obtain Linyi well-known brand enterprises.
3.2026-2030 period, and strive to obtain well-known brand enterprises in Shandong Province.